| Internationally renowned company Pizza Hut have decided to get a slice of the action of the 2012 Auto One V8 Ute Racing Series – protected by Armor All after Pizza Hut Australia in conjunction with the launch of its supersized pizza offering, The Plank announced the company’s first-ever sponsorship within the motorsport industry, backing 2011 NSW Formula Ford Champion and rookie V8 Ute driver Steve Charman at the Bathurst 1000 event, Mount Panorama, 4 – 7 October.This is Pizza Hut Australia’s first major sporting sponsorship and the investment includes TV advertising and facebook promotions.Pizza Hut Australia’s general manager Graeme Houston said: “Pizza Hut is thrilled to be involved in one of the country’s most well-regarded motorsport events. In particular, we’re proud to support Steve as he works to build on last year’s success and take the next leap in his career.“Pizza Hut is the world’s largest pizza chain but selling pizzas isn’t the only thing we do. We love getting behind Australian talent and can’t wait to see how Steve performs in his debut at Bathurst.”Charman has been racing since 2009 and started his career in the Formula Ford open-wheeler category. Last year, Charman took out the NSW Formula Ford Championship with Anglo Motorsport, and saw the V8 Utes as a great opportunity to further his motorsport career.“Pizza Hut has given me an amazing opportunity and support for my debut at Bathurst in a FG Ford V8 Ute for the 50th Anniversary Bathurst race weekend in October,” said Charman.“My debut in V8 Ute Racing will be my first National Championship event, first big race in a race car with a roof, and definitely a good step on the way to every Australian driver’s dream of racing in the V8 Supercars in the future. I am looking forward to working with Pizza Hut. It’s going to be an exciting event,” Charman added.The key components of the sponsorship include naming rights and full car livery, as well as a major prize package to be won at the Bathurst 1000 event for four friends to score a VIP trip to the Gold Coast round of the V8 Ute Series, in which Steve will also be competing this year. Steve’s V8 Ute also features in Pizza Hut’s latest TV commercial for The Plank.Anup Jain, head of marketing and food innovation at Pizza Hut, said: “It’s widely understood that blokes love fast cars and pizza so we’ve combined both to produce the ideal partnership. We’re very excited to get behind Steve and provide him with our full support as he debuts at Bathurst.”Pizza Hut has also launched a competition on its Facebook page, giving fans the chance to win one of two VIP double passes to the Bathurst 1000 race. The passes include a money-can’t-buy experience where the winners and their friend have the opportunity to be part of Steve’s pit crew at the Bathurst weekend.Pizza Hut is one of many non motorsport aligned brands who have joined the V8 Ute Racing Series over the year’s including; Coopers, Ice Break, Monster Energy, Jesus Racing, Hogg’s Breathe Café, Bundaberg, Thirsty Camel and Dodo just to name a few.Category Manager Bill West of SPHERIX is pleased to welcome another exciting brand to the Series.“It’s always exciting to add a new internationally renowned brand to the category. Pizza Hut is a great addition to the Series and it’s great to see them join the motorsport fraternity and support an up and coming driver into our Series,” said West.Charman will hit the track for his debut on Thursday, 4th October for his first practice session and then on Friday for practice session two and Qualifying.The full V8 Ute Racing Schedule is as follows: Saturday, 5th October Race 1 Saturday, 5th October Race 2 Sunday, 6th October About Pizza Hut As the world’s largest pizza restaurant company with more than 13,000 restaurants around the world, Pizza Hut is a subsidiary of Yum! Brands. The company’s 50-year legacy of leadership and innovation has made it the recognised leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut website www.pizzahut.com.au. |
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