William Hill, the English based bookmaker and betting house, announced this week that Unified World Heavyweight Boxing Champ Anthony Joshua OBE, had signed a 12 month contract to join their team.
The deal will see Anthony become the `Face of’ William Hill, acting in the role of global brand ambassador to promote the sport of boxing to the world.
The heavyweight champ will appear in advertising campaigns both independent and integrated to William Hill’s social media, radio and TV over the next year initially, and very likely beyond.
In the William Hill press release, Anthony had this to say;
“I am pleased to partner with William Hill”, he said in regards to the deal.
” It is important for me to work with brands who understand the journey I am on and the dedication it takes to become undisputed heavyweight champion. I have been really impressed with the team at William Hill and I am looking forward to a long and successful partnership. ”
The timing couldn’t be better for Anthony, as he prepares to fight Alexander Povetkin in his journey to become the first undisputed world heavyweight champion since Lennox Lewis in 2000.
Read the full article on William Hill’s website HERE.
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