Toyota Motor Corporation aims to begin introducing three models produced in the United States―the Camry sedan, Highlander SUV, and Tundra pickup truck―to the Japanese market from 2026. By selling these three popular American models in Japan, Toyota will be able to meet the diverse needs of a broad range of customers, while also helping to improve Japan―U.S. trade relations. As part of preparations to introduce these models to Japan, Toyota will also make use of a new system being considered by the Ministry of Land, Infrastructure, Transport and Tourism following bilateral negotiations.
The Camry sedan combines sophisticated design with comfort, while boasting outstanding fuel efficiency. This global Toyota model has remained a top seller in the United States for many years. The Highlander is a three-row SUV popular with families, featuring a spacious interior and excellent off-road ability that can handle anything from city driving to the great outdoors. Toyota has decided to reintroduce these two models, which were previously sold in the Japanese market until 2023 and 2007 respectively.
Meanwhile, the Tundra pickup truck―with its tremendous power and towing capacity, alongside exceptional quality, durability, and reliability―is the very embodiment of American culture. As lifestyles diversify and people increasingly seek adventures in nature, Toyota believes that Japanese customers will also embrace the unique appeal of the Tundra that sets it apart from other models.
Toyota will continue making preparations toward delivering these three models to Japanese customers from 2026 onward.
The Highlander was sold in Japan as the Kluger
Selected models and their current production facilities in the United States
- Camry
- Production facility
- Toyota Motor Manufacturing Kentucky (TMMK)
- Highlander
- Production facility
- Toyota Motor Manufacturing Indiana (TMMI)
- Tundra
- Production facility
- Toyota Motor Manufacturing Texas (TMMTX)
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