Playboy Party for new fashion collection launched in Melbourne !


Playboy Fashions, Melbourne, January, 2006
– Melbourne’s fashion strip in South Yarra was a buzz with excitement!
The invitations had been sent and preparations were underway for the new Playboy Concept Boutique to make public it’s new winter fashion collection. 

These are the creations of Christopher Chronis, who has been the fashion king of Melbourne since the 90’s. Chris currently owns the license for the Australian/New Zealand region and has ambitious plans for expansion.

Besides the fashion items in the store, a major highlight of the evening was the presence of highly esteemed CEO of Playboy Enterprises, Christie  Hefner! 

Christie is well recognized as a leader in her industry for the innovative and enormous effort she has made since taking command in 1988, to bring a new life to Playboy, founded by her father with such passion in 1953!

Listed by Forbes Magazine as one of the Top 100 Most Powerful Women in the World, Christie has harnessed that power into an energy that has seen Playboy Enterprises recover from the ailing 80’s to become a global branding giant that includes publishing, merchandising and a strong internet presence via their website and digital magazine!

It was a  privilege and honor for us to meet Christie, have the photo
taken and brief chat.

The Melbourne store joins a network 5 exclusive boutiques that sell the
complete range, including Los Angeles, Las Vegas, Melbourne, Tokyo and Hong Kong. 

With “DJ Nate” holding the beat for the Playboy Boutique Dancers,
the light show and ambience were a perfect in-store setting to show case the sexy evening wear, active wear and casual skirts and singlets
freshly released and available to the market. 

>> Read More in Edition 8: FREE after 

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Inquiries can be made to Playboy Concept Boutique here (+613) 9827 6615



Friendly staff at Playboy Fashion


Lacey, Beautiful

Store Manager


Christine Chronis


Playboy CEO, Christie


Playboy Fashion


Christie Hefner,
Christine & Chris Chronis






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