Lotus F1 Team is happy to announce a new global collaborative marketing partnership with Pharrell Williams which will see Lotus F1 Team and Pharrell Williams pursuing an integrated marketing strategy across a number of media platforms.
Pharrell will work with Lotus F1 Team starting at this weekend’s Monaco Grand Prix where Romain Grosjean and Pastor Maldonado will run on their cars with branding for Pharrell Williams including his brands i am OTHER and the film DOPE, for which Pharrell is Executive Producer.
Gerard Lopez, Chairman and Team Principal, Lotus F1 Team:
“Pharrell Williams is an international icon who shares much of the Lotus F1 Team’s philosophy and outlook. It is tremendously exciting for Lotus F1 Team to be working with Pharrell on a number of initiatives which will come into the public domain in the fullness of time. We are looking forward to welcoming Pharrell to Monaco to meet the team for the spectacle of the Monaco Grand Prix and we know that this is the start of something special.”
Pharrell Williams:
“I’m happy to be in partnership with Lotus F1 Team and Formula 1 and I’m looking forward to a fruitful relationship.”
Awesome. I thought Pharell was going to be driving the car .. lol